The Suit Magazine

No business can succeed without doing some marketing. A company may have a superb product, but it still won’t sell a thing unless potential customers can find out about it. But choosing the right marketing avenue is critical, especially for small businesses with small marketing budgets.

Joy Gendusa, CEO of PostcardMania, says that direct mail is a marketing tool that can work for nearly any business. “We've done postcards for over 350 different industries,” she said. “We've done so many of them that we really do know what works and what doesn't.”

It all began when Gendusa herself was looking to do some marketing for her small business. “I had a small graphic design company prior to PostcardMania, where it was just me and a couple of people. I decided that in order to grow my current business, I needed to do some direct mail for myself.” She did her research and found a printer whose prices seemed too good to be true. “As a print broker, I couldn't understand how they could offer it so inexpensively,” she said. “I proceeded to design a postcard to promote my design company. I sent them the art, they sent me back a proof, and on that proof was an 800 number that wasn’t mine. It was their 800 number!”

Like a true entrepreneur, she saw this problem as an opportunity. “I walked out to my three staff and I said, 'We're starting a new company, and we are going to call it PostcardMania. I am going into postcard marketing, and I’m going to do it better! And we’re going to have way better customer service!'”

She combined her marketing experience with her new printing idea, and PostcardMania was born. Unlike other direct mail companies, her business takes care of clients from start to finish. It’s not just printing—it’s consulting, acquiring leads, designing, mailing, and even digital marketing. Clients who work with PostcardMania can pick and choose which services they need most, or they can go for the whole shebang and can get everything they need in one consolidated package. This allows Gendusa to share her talents in a way that’s cost-effective and efficient—no hidden 800 number necessary.

PostcardMania has grown from three to 192 employees in the past 13 years, and continues to expand, particularly on the digital side. The company's present focus is on growing its web design services.

Gendusa says that her success comes in large part because she practices what she preaches: consistent and ongoing marketing. PostcardMania mails 120,000 postcards a week. “It's just a matter of consistent, consistent marketing. I mean, I never ever decrease my marketing. I am a marketing maniac!”

For more information, please visit: www.postcardmania.com

< Prev		Next >