There’s a new wave in advertising technology, and Tom Searcy is at the forefront. He’s the president of MagicBox Incorporated, which specializes in the production of digital signage video display products. “It’s a niche market, but it’s one that has a wide variety of customers,” Searcy said. This technology, which typically uses an LCD or plasma screen, is a new and dynamic way to display any number of messages, including advertisements and public service announcements.
Searcy took the plunge into the world of entrepreneurship when he purchased the assets of MagicBox in 1995. At that point, it was a basic video production company. He broadened the focus of the business with a foray into hardware products. Today, his team of technological pioneers helps clients to capture attention with moving images in prime locations.
Although digital signage is an emerging industry, Searcy admits that MagicBox has felt the recession. “We’re actually feeling the pinch now; we didn’t feel it two years ago. At that point people already had money budgeted for projects, and those went through regardless of what was going on at Wall Street,” said Searcy. But now that revised budgets are coming into effect, demand has slowed.
Despite this setback, Searcy remains optimistic about the future of digital signage. “It’s just a better way to do marketing,” he said, reporting that most companies benefit markedly from moving advertisements. As the economy picks up again, Searcy is confident that MagicBox will continue to prove itself as a profitable investment for clients looking for new ways to stand apart from the competition.
We recommend:
ServIT Serves Up Cloud Computing, a Boom for Business. Though “the cloud” may sound like a cult
In the face of SOPA and PIPA, ordinary citizens united to protect freedom in cyberspace. They won th
EGlobalTech Is a Small IT Firm With the Capability to Take on the Very Big Jobs. Some consider it a
| < Prev | Next > |
|---|
