While there is currently a finite number of “generic top-level domains,” the new ruling will allow people who can afford the $185,000 price tag per application and technical maintenance to register almost any word in any language as a domain ending.
The coordinators will begin reviewing applications in November or December with new domains rolling out in July 2012. “Today's decision will usher in a new Internet age,” said Peter Dengate Thrush, chairman of ICANN's Board of Directors. “We have provided a platform for the next generation of creativity and inspiration.”
ICANN, the non-profit global coordinator of the Internet’s naming system, has been grappling with the idea of incorporating domains for brand names, keywords and cities, although the complexity of the process has made change sluggish.
As of now, several organizations have announced plans to apply for specific domains, including .unicef, .paris, .nyc and .canon. ICANN’s ban on “confusingly similar” domains, coupled with the fact that popular suffixes like .sport are already grabbing the attention of a few corporations, means that multiple applicants deemed equally worthy of claiming them could end up paying millions at auction.
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