That philosophy is a reflection of Wagner’s own career path. After establishing a solid foundation in graphic design and marketing utilizing print media, she made the leap into cyberspace 12 years ago. Initially she earned a B.A. in advertising and graphic design from Fashion Institute of Technology. “I worked for ten years at Soap Opera Digest in New York,” Wagner explained, “managing a staff as the Art Director. But I left to raise a family.” That divergence in career path became an opportunity.
“Art design software was emerging, and I was taking new classes in HTML code, Adobe Photoshop and Illustrator,” she recalled. To further develop her budding computer skills, Wagner volunteered to design the Yorktown Central School District’s emerging electronic newsletters. She spent the next five years working as a web designer for Yorktown Media Group before opening her firm. “My company helps to market small businesses and generate an increase in new business,” she said. “My clients are often people going out on their own and starting new businesses.”
Adapting to modern digital trends, the company has embraced social media platforms such as Facebook and Twitter to promote its business ventures. “To survive in this industry, it’s important to reinvent yourself, and to follow trends in order to find new businesses,” Wagner asserts.
According to www.wagnerwebdesigns.com, “We design websites from concept through completion with optimum search engine placement. We also assist in setting up your hosting and email accounts. We will design, develop and maintain your site whether you are based in the tri-state area or beyond.”
In addition to her responsibilities as CEO, Wagner also currently sits on the Board of Directors of The Yorktown Chamber of Commerce, and is head of their marketing
committee.
www.wagnerwebdesigns.com
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