The Suit Magazine

“My focus is consulting regarding operations and administration and how it fits in with relationship marketing," says Cynthia Hunter-Shupe, a Business Consultant and Virtual Assistant who is about to earn her B.A. Degree in Business Management. “I’ve worked with executives in the oil industry,” she adds.

Hunter-Shupe's clients work as executive level professionals. “(The clients) tend to know the operation's end, but need help developing marketing relationships.” This experience has served Hunter-Shupe well. Cynthia possesses 25 years of experience in business start-up consulting, database design, administrative support, sales and marketing, operations/technical writing, relationship marketing, and procurement analysis.

Alf Shupe and Cynthia Hunter-Shupe are independent professionals with considerable knowledge and skills. Alf's focus is computers, while Cythia's focus is business, both operations/administration and marketing/sales.

Many of their clients present similar challenges. The most common stumbling blocks Cynthia Hunter-Shupe finds with clients are “self-confidence, and a reluctance to outsource back-end operations and marketing.” Hunter-Shupe works hard to make sure businesses run more efficiently. “I set up automated e-mail systems to do mail-merge operations, put together an auto-responder, not just getting contact names but building automated marketing systems that involve low to no-cost resources. I have also worked with clients to develop business plans.”

Alf Shupe and Cynthia Hunter-Shupe maintain business relationships with others we feel confident offering referrals due to quality service record. These are our non-official business partners. Their key principles are honesty, independence, objectivity, competence and confidentiality. They also sell various jewelry offerings.
Hunter-Shupe sees herself as playing a different role from a coach. “I complement a coach. I work with the business owner to meet goals and objectives that have been set with a coach.” She recently delivered a presentation called "So You Want to Start a Virtual Assistant Business" to the Frederick Spires Chapter of the International Association of Administrative Professionals.

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