“We look at things from a scientific point of view because that’s my background, and it applies to marketing, especially search marketing,” he explained. “We look at things more analytically than a lot of companies in terms of trends, and reasons for trends. We don’t overreact; we look at the underlying reasons and then make adjustments.”
The range of services offered by the company is extensive, with an emphasis on search marketing. “Search Engine Marketing includes search engine optimization, directory submission, article and press release creation and distribution, social media marketing, and pay per click optimization and management,” said Kundahl.
One of the areas of expertise is working with advertising firms. “We have a white label program designed for advertising agencies and web designers,” he explained. “We offer our full complement of services to agencies and web designers, who resell the services to their clients.” He also offers a business success program. “It’s aimed at people looking to get online for the first time, or giving established businesses a boost by upgrading their website or their online marketing program,” he said. “They may be good at operating their business and traditional marketing, but they forget that when they put up their website there’s an online marketing component. People spend way too much on creating their website, and not enough on marketing. Social marketing is a big part of it, and global marketing is getting to be very important.”
“Vertical Directory is another company I started,” he said. “We’re creating directories for different industries—niche directories. We’re launching CityBarHopper.com, Natalies List.com, which is a wedding vendors’ directory, and MarcellusShaleDirectory.com, to take advantage of the second largest reserve of natural gas in the world, centered in Pennsylvania.”
“Whether you’re local, national or international you really need to consider the search engine marketing component,” he concluded. “And you have to look at mobile marketing and social marketing; you can’t ignore that part of the equation.” That holistic approach to online marketing is what sets IdeaOverTen apart; it’s the best way for clients to get the most out of their internet presence.
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