The Suit Magazine

Green living may be in vogue these days, but Robert Goodwins got his start in the filed before it was trendy. He started selling green products fifteen years ago, and today he’s the owner and operator of GoGlo Home Products, which specializes in natural cleaning products.

He knows that some environmentally friendly products have garnered a poor reputation amongst consumers on what’s efficient and what is not.

GoGlo is a small distributor that sells biodegradable cleaning products; its main goal is to make sure they are environmentally friendly, effective, and safe. GoGlo’s primary product, the Bio-Ox Oxygen Cleaning Systems, “replace 96 percent of all other cleaning products on the market,” explains Goodwins. “It can virtually clean any surface, is safe on any surface, and leaves no residues behind.”

Goodwins first got involved in the green products industry when he was a teenager. In 1990, he came across a product that was demonstrated at a home show, which he later sold after using the product to successfully repair a table that his daughter damaged with an iron. A year later, he began selling for that product line, Orange Glo, in the Northwest. This was before the renowned pitchman Bill May’s started airing his line of infomercials; GoGlo’s was actually the first company to come up with a precursor for OxiClean.

Goodwins strives to maintain an ethical business model, even though other manufactures have been devising ways to sell their own green products by omitting listed ingredients on their labels. Goodwins says that many popular companies don’t meet the same criteria as GoGlo’s product line, since they haven’t adhered to the same regulations.

A current proposal in the works at the Federal Trade Commission will, Goodwins hopes, force these companies to follow governmental guidelines to confirm that their products are sustainable. Goodwins fully supports the plan as his company continues to grow and make products that work for consumers and the environment.  
 

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