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Leverage Customer Service Data

Leverage Customer Service Data
Refining Your Buyer Persona. According to a consumer marketing study by Edelman Insights, 90 percent of those surveyed across eight different countries want marketers to more effectively

GIPS Compliance on the Rise

GIPS Compliance on the Rise
Global Investment Performance Standards, more commonly referred to as “GIPS” in the investment industry, have been adopted by 37 countries around the world. In 1999, the CFA Institute, a

Adapting to ACA with Technology

Adapting to ACA with Technology
Shopping for insurance is both time-consuming and confusing. Insurance brokers such as San Diego-based Auerbach & Gussin, use experience to reduce time and cost, as well as to find the

A Guide for Marketing on Smartwatches

A Guide for Marketing on Smartwatches
Things change quickly in the marketing world, and experts are continuously exploring new avenues for advertising. Your next successful ad campaign just may grace the face of today's newest

The Business of Brightness

The Business of Brightness
Without the business of lighting, the world would be in a “dark age,” at least after sunset each evening. For Billy Hodges, president of Digital Filaments LLC, the business of lighting is one that is

Technology Services Tailored to Client Needs

Technology Services Tailored to Client Needs
In 1997, after working together as consultants on a large-scale outsourcing contract, Joe Infante and two partners formed the end-to-end solutions provider, Dynamic Strategies. Collectively,

Benefits of Starting Your Holiday Season Marketing Now

Benefits of Starting Your Holiday Season Marketing Now
If your revenue is in the billions of dollars and your marketing budget has seven figures, traditional blitz marketing will probably allow you to retain your market share.

Wearable Devices Require New Workplace Policies

Wearable Devices Require New Workplace Policies
If your employees are able to use wearable tech as a working tool, it is important to have a set of security and management protocols in place to protect your business' sensitive material and

A Great Potential for Helping Humans

A Great Potential for Helping Humans
Robots Aiding in Eldercare and Beyond. The word “robot” was originally created by Czech science fiction writer Karel Čapek, who envisioned artificial people someday working alongside

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