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Marketing and Branding Creates Success

Marketing and Branding Creates Success
Public perception can make or break a brand. Brand-building is a tricky business. You can’t rush it, but you must always watch it.

Manufacturing Tips for Small Business Owners

Manufacturing Tips for Small Business Owners
For small businesses around the world, the process of delivering goods to consumers often requires entering into the world of manufacturing contracts. Small businesses and manufacturers

Having Trouble Sleeping?

Having Trouble Sleeping?
6 Tips to a Healthier, Happier, More Rested You. America’s sleep situation is grim. We have a 24/7 society complete with round-the-clock access to technology and erratic work schedules

Leverage Customer Service Data

Leverage Customer Service Data
Refining Your Buyer Persona. According to a consumer marketing study by Edelman Insights, 90 percent of those surveyed across eight different countries want marketers to more effectively

3 Ways the Cloud Can Help Your Small Business

3 Ways the Cloud Can Help Your Small Business
The cloud and cloud computing have become popular buzzwords lately. As Sequoya Technologies notes, the cloud is basically a description for computer software or services that people can

GIPS Compliance on the Rise

GIPS Compliance on the Rise
Global Investment Performance Standards, more commonly referred to as “GIPS” in the investment industry, have been adopted by 37 countries around the world. In 1999, the CFA Institute, a

The Art of Storytelling in Media Relations

The Art of Storytelling in Media Relations
Business owners using the services of public relations experts should know there is a difference between a media consultant who has worked in the industry as a journalist and a PR professional

Adapting to ACA with Technology

Adapting to ACA with Technology
Shopping for insurance is both time-consuming and confusing. Insurance brokers such as San Diego-based Auerbach & Gussin, use experience to reduce time and cost, as well as to find the

Finding the Errors

Finding the Errors
Expense Reports: Duplicate, Errant or Fraudulent? While recent announcements of hacking and cyber theft at large companies have become commonplace

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