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Leverage Customer Service Data

Leverage Customer Service Data
Refining Your Buyer Persona. According to a consumer marketing study by Edelman Insights, 90 percent of those surveyed across eight different countries want marketers to more effectively

3 Ways the Cloud Can Help Your Small Business

3 Ways the Cloud Can Help Your Small Business
The cloud and cloud computing have become popular buzzwords lately. As Sequoya Technologies notes, the cloud is basically a description for computer software or services that people can

GIPS Compliance on the Rise

GIPS Compliance on the Rise
Global Investment Performance Standards, more commonly referred to as “GIPS” in the investment industry, have been adopted by 37 countries around the world. In 1999, the CFA Institute, a

The Art of Storytelling in Media Relations

The Art of Storytelling in Media Relations
Business owners using the services of public relations experts should know there is a difference between a media consultant who has worked in the industry as a journalist and a PR professional

Adapting to ACA with Technology

Adapting to ACA with Technology
Shopping for insurance is both time-consuming and confusing. Insurance brokers such as San Diego-based Auerbach & Gussin, use experience to reduce time and cost, as well as to find the

Finding the Errors

Finding the Errors
Expense Reports: Duplicate, Errant or Fraudulent? While recent announcements of hacking and cyber theft at large companies have become commonplace

How Printers are creating the next generation of Print Advertising

How Printers are creating the next generation of Print Advertising
The modern world is mobile. The staggering advances in communication technology we've witnessed in our lifetime have connected us in unprecedented ways, with the global smartphone

A Guide for Marketing on Smartwatches

A Guide for Marketing on Smartwatches
Things change quickly in the marketing world, and experts are continuously exploring new avenues for advertising. Your next successful ad campaign just may grace the face of today's newest

The Business of Brightness

The Business of Brightness
Without the business of lighting, the world would be in a “dark age,” at least after sunset each evening. For Billy Hodges, president of Digital Filaments LLC, the business of lighting is one that is

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