The London-based artist has made a name for himself in the niche of commercial still life, which encompasses jewelry, food, beverages and more. After years of experience, Pollock
knows how master the unique requirements of each project and produce the most striking images.
"The idea is not to make it look complicated," Pollock explains, "but to make a lovely shot. Invariably, the best shots are the ones that have the most time spent on them."
Pollock got his start working as a photographer's assistant while building up his freelance portfolio. "The key to setting up on your own is understanding what you want to do. There are many different areas that come under the heading of photography," he explained. Choosing his focus early was the key to his success.
Over the years, the photography industry has been wholly transformed by new technologies. And unlike some of his peers, Pollock embraced the challenge. "It's really changed the way we work. The only limit now is your imagination,” he said. “I think digital is fantastic because it enables you to go one step beyond. I am privileged to have come from the film world, but I'm very pleased to have evolved in the digital world as well."
Readers can see more at www.jonathanpollock.com.
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