In addition to fans and basic lighting fixtures, Bishop also markets reproductions of classical European lights. The Quorum International, the Savoy, the Hanover—these colorful rococo lamps are among many unique designs featured on her website. “The antique-reproduction lighting fixtures are made from alabaster, brass, bronze, iron, wood and mouth-blown Murano glass,” she says.
Stressing the impact that the buzz effect has had on the success of her company, Bishop explains, “My business has spread by word of mouth.” And those words have certainly taken her far; as she recalls, “I did a project in Boston, and even one in Greece!” She has also been featured in widely-read magazines and on popular television shows. “Midwest Living Magazine showcased a house that we did, and the reality show Trading Spaces also featured our work," she says.
Bishop isn’t one to take the hands-off approach when it comes to her business. “We’re not a walk-in retail store. I get involved in every aspect and design it to [my clients’] needs," she says with infectious enthusiasm. “We work on high-end residential properties, hotels, and hospitals. The mainstay is new construction and remodeling." One of Bishop's favorite clients was the Hotel Metro Condominium Club Towers. "It was fun to do the electric and lighting from scratch," she says.
Since a very early age, Bishop and her father shared an enthusiasm for lighting. "My father was in the lighting business for fifty years. Everyone else in my family teaches. Me and my dad are the only ones in lighting."
In addition to fixed lighting and fans, Elektra also sells a wide variety of fine lamps and other accessories for designers and homeowners. According to Bishop, “We give you bang for your buck, with completely customized designs.”
She approaches the daunting specter of the economic downturn with strong resolve. “We’re toughing it out," she says. "My employees have been with me since the beginning. We’re more like a family."
There is no doubt that Bishop's perseverance and passion for lighting will keep her business strong during these tough times.
www.elektralights.com
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