Anderson got her start in real estate in the early nineties, and over time she has cultivated excellent sales skills, innovative marketing strategies, and consistent professionalism. Above all, Anderson believes that connecting with her clients on a personal level is essential for good business. “In my real estate, I’ve always used a hands-on approach,” she says. “I always stay in touch with my clients. They like the personal attention. Most become dear friends after our transactions.”
Despite her early success in the nineties, Anderson was prepared for the fluctuating market. “Real estate has always been about valleys and mountains, and one has to prepare for it. I was very lucky by getting into it in the early nineties, because it was on its way to a mountain and stayed there for quite a few years,” she says. But she knew that good markets can’t last forever, and today she is reaping the rewards of good foresight. “I’ve always been a believer in cushioning everything you do, because there are going to be bumps along the road. With that mindset, I was prepared for it. Unfortunately, many agents could not sustain themselves. But the people with the experience, who had been in it for many years, knew how to do it.”
Today, Anderson is not only a highly regarded real estate agent; she is also a motivational speaker, a sales trainer, a recipient of the prestigious People Build Award for the last fifteen years, and a member of the Chairman's Circle, which includes only the top one percent of realtors nationwide.
Anderson doesn’t take sole credit for her incredible achievements; she owes much of her success and inspiration to her father. “My dad was my best teacher and mentor. He always told me about different philosophies, and it was really great because I had such a choice to go by,” she says. “He’d always talk about the ladder of success, and how you’d push the people in front of you and pull the people behind you, and you get up that ladder. But then he’d turn around and say, ‘Just remember, when you follows in another’s footsteps, you can never lead.’ I had plenty of choices to pick from. He was quite a man.”
The values she learned from her father stuck with her; today, in addition to her demanding responsibilities as a real estate agent, Anderson also makes an effort to give back to the community.
“When I was in business many years ago, I always did my civic duty and collected toys at Christmastime, but I had never done anything truly personal,” she says. “But one year, over thirty years ago, I encountered this nun, and she was crying. I went over and asked, ‘What’s wrong? How can I help you?’ Then she told me that she’d had many doors slammed in her face that day. She had been trying to see if there were vendors that would give her broken toys and discontinued items so that she could give them to underprivileged American Indian children.”
That conversation motivated Anderson to take things into her own hands. She organized a program to give Christmas gifts to underprivileged students at a Catholic mission on the Gila River Indian Reservation, and to children in southern Phoenix. On the last day of school before Christmas, Anderson and three friends don holiday costumes and visit individual classrooms to deliver the gifts. Recently, Anderson’s Secret Santa program was profiled on FOX News and CNN. “Santa will always come as long as I’m alive,” said Anderson. Her project has brought smiles to the faces of underprivileged children for thirty years running.
Anderson brings that same personal touch to her work as a realtor, and she not only succeeds in her job, she truly enjoys it. “I’ve always been in the market for sales. I love the hands-on, face to face interaction and talking with people. I was naturally drawn to real estate in the early nineties, and I’ve loved it ever since.”
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