Levi's brand and Water.org are teaming up to provide clean water and
raise water awareness to people worldwide. The partnership is a part of
World Water day celebrated on March 22, 2011, Levi has created its Water
Less jeans, a jean manufactured using less water in the finishing
process.The jeans are designed to save millions of liters of water during manufacturing process. In addition to the jeans, Levi's created a Facebook water game to raise consumer awareness and will donate $250,000 to water.org's water conserving initiatives. For more information about the organization, visit
water.org
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