Monday, May 21st

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You are here: Life and Style Fashion & Beauty Levi's Joins Clean Water effort
Levi's brand and Water.org are teaming up to provide clean water and raise water awareness to people worldwide. The partnership is a part of World Water day celebrated on March 22, 2011, Levi has created its Water Less jeans, a jean manufactured using less water in the finishing process.The jeans are designed to save millions of liters of water during manufacturing process. In addition to the jeans,  Levi's created a Facebook water game to raise consumer awareness and will donate $250,000 to water.org's water conserving initiatives. For more information about the organization, visit water.org

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