After discovery Etsy.com, an online platform for artisans to sell their goods, Jones knew she'd found her solution. But first, she needed to define her product. "I never met a craft I didn't like," she laughs. "I had to refine it down to what I love the most, and then create goals around those."
Now Jones is the owner of Melody Essence, an online boutique featuring hand-crafted jewelry and paper products.
Her biggest challenges were learning left-brained business skills and teaching herself how to take photographs to showcase her wares well online. She credits her parents and her husband for encouraging her ambitions, and is grateful to her business coach, Kim Duggan, for helping her turn those aspirations into reality.
Melody Essence jewelry features fun and simple designs, and is available at a variety of price points. "It's important for people to have a unique piece of handmade jewelry, especially if there's a story behind it," Jones says. The story concept inspired a new line of products made from recycled goods. She also has a line of paper products, including hand-crafted cards, pre-made scrapbook pages and custom gift bags.
It’s a challenging new lifestyle, but feedback from happy customers is always rewarding. Jones is loving her new role as entrepreneurial artisan, and is happy to be a part of the crafting community.
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