This was masterfully achieved through the concept “Inside Out”, or creating a design that transports the powerful visual language of the architecture to the hotel’s public areas. As the lobby has very few interior walls, the varying functions of its spaces rely upon the furniture and flooring shapes for delineation. The strong modern forms of the lobby’s décor are expressly drawn from the radiuses and angles of the structural envelope. The curves found in the lobby’s lounge chairs, wall covering pattern and interior columns mirror the rounded edges of the exterior windows, while the vertical mullions are reflected in the pendant lights hung above the stairwell. The building’s strong horizontal and angular lines are interpreted through the inlaid pattern of the floor tiles, the racetrack inset of the stairwell enclosure, and most evidently, in the black lacquered reception desk that doubles as a monolithic sculpture. The front desk provided an ideal opportunity to integrate Park Inn’s iconic red, blue, yellow and green stripe into the lobby design without necessitating that the other public areas’ colour palette adopt these hues. The chain’s vibrant emblem is interpreted as a column of backlit colored glass which, when placed behind the desk’s inky ebony, becomes a singular focal “punch” against the neutral background.
This visually exciting contrast creates a youthful, energetic atmosphere that contributes to, but does not dominate, the complementary colors in the adjacent lounge. Restaurant A Gold ADEX award has been given to JOI-Design’s scheme for Restaurant VLET, located in the old “Speicherstadt” of Hamburg - the “Warehouse District” that is home to the city’s historic port. The neighborhood’s brick construction, steel pedestrian bridges and prolific canals have an industrial charm that is being rediscovered as the area regains popularity. JOI-Design understood the need to celebrate this personality when designing the restaurant. Its solution was to translate these architectural influences into a chic, Hanseatic urban space that feels like settling into a friend’s comfortable downtown loft. Located in a building nearly a century old, JOI-Design saw the beauty in the original construction techniques and chose to expose these components rather than hide them. The graceful arches of the barrel-vaulted ceiling, steel beam supports and textured brick and plaster walls are enhanced by newer design elements such as the rustic timber plank floors, rich leather chairs and driftwood “sculptures” lit from below to define their shadows against the irregular wall surface. The heavy, rough-hewn natural finishes of these structural design features are offset by the smooth, shiny modern materials of the stainless steel dining table bases and barstool frames, clear crystal wine glasses and sparkling translucent pendant lights. These visually exciting contrasts are further emphasised by the bold intensity of lime green back-lit glass behind the bar and on its counter surface. The emotional response of the guests to these “opposing” styles is one of excitement that creates a buzz in the restaurant’s atmosphere.
In Old High German the word “Vlet” meant a fleet, or a channel in coastal cities. The context of the restaurant’s name was introduced into the interior design through the gigantic golden fish sculpture that greets guests at the entry. The space plan also capitalizes on the “stream-like” ripples created by the curves in the barrel-vaulted ceiling to create a directional flow though the dining area. Reminiscent of the richness of the traders’ treasures of coffee, carpets, spices and silks stored in these former warehouses, JOI-Design has created a canvas that allows the vibrant culinary creations to be the true artistic masterpieces.
Our address:
JOI-Design GmbH Innenarchitekten
Medienpark [k]ampnagel
Barmbeker Str. 6a, 22303 Hamburg, Germany
Tel.: +49 40 68942110
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