The Suit Magazine

As President and CEO of Allour Massage Interclinics, she’s in the business of keeping her community well-balanced.
Allour, who founded her business in the hopes of being able to help others, believes massage therapy is beneficial for adults and children because it relieves physical, mental, and emotional stress.
In the last 13 years, the overall number of people receiving massages has increased by 2.5 percent, Allour said. Despite economic downturn—or perhaps because of it—clients seek massage therapy as a way to ease the tension. It’s not only for clients who are injured or suffering from age-related pain, she explained. It’s beneficial for people of all ages.
“I live with my daughter and two small grandchildren—a two and a five year old—who all love to get massages from me,” said Allour. “It does keep them in balance.”
To cater to a diverse clientele, the clinic offers plenty of massage options to fit every personal preference, from simple stress relief to deep tissue therapy. “People think it’s such a robotic thing,” says Allour, but she is working to change that perception. “Each client is very individual, and each client needs a very individual massage.”

     To survive as a small business, Allour keeps it local. Her business thrives on lasting relationships, so there’s no need for her to advertise outside of her own community. Her loyal clientele of 40 to 45 regulars, some of whom have followed her since she graduated from therapy school, make up the foundation of her company.
“I was able to get these people to trust me so well that they go to their neighbors, business associates, and family members,” said Allour.  “All of them say, ‘You gotta go see Deb, she’s gonna fix you up and you’ll never have this problem!’” 

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