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You are here: Health Diet & Fitness The ‘Nature’ of Business: How to Find Success in Conserving the Environment
Nature’s Organics has offered natural and environmentally safe personal care products since the 1950’s.  The company is based in Australia and offers a range of over 40 products.  After founding this company as an entrepreneurial idea, Dowel is pleased with the successful path the company has taken.  “We believe [entrepreneurship] provides opportunities to do things differently, which we’ve always done anyway, but it shows [in] the success of our company,” Dowel explained.  According to Dowel, the company averages 15 to 20 percent growth per year, mainly because of consumer support.  Customers know that Nature’s Organics is a company for the people, designed to produce healthy alternatives for a better lifestyle while still being affordable.

Nature’s Organics also participates in various charities; one such charity, Reaching the Unreached, provides healthcare, education, and housing to children in Southern India who face extreme poverty.  Nature’s Organics has donated funds to build one house, and continues to give a monthly donation.  This dedication to consumer satisfaction and involvement in international concerns is the key to the company’s success.  “We’ve got terrific support from our customers because they love what we do,” Dowel said confidently.  Dowel also notes that the company maintains a friendly work environment, and the employees are motivated by the commitment and causes that Nature’s Organics honors.  “Our employees are motivated by the same philosophy.  Everyone loves working here, [and] they love the environment.  They are all very positive in thinking [that] we’re doing things everybody else should do,” he said.  Dowel is excited for his family to carry on his legacy.  His daughter heads the graphics department and his son, Justin, is the managing director of the company.  “[Justin]’s a driving force behind the company as well, so he’s picking up where the old man left off,” Dowel said with genuine pride.

The company is also committed to using as many recycled and environmentally safe materials as it can.  Bioplastic, a compostable packaging derived from cornstarch, acts as a Petro-plastic substitute for bottling, labeling, and packaging products.  “We call it the Biotech Bottle, and it reduces CO2 emissions by more than 90 percent when compared to conventional plastics,” Dowel explained. “A driving force behind Nature’s Organics has a lot to do with trying to help preserve the environment.”  Their commitment to protecting the environment is an important part of minimizing transportation pollution as well; they design their packaging efficiently for freighting so as to reduce the number of trips it takes to transport products.  Nature’s Organics is also a member of Choose Cruelty Free, a non-profit organization that accredits companies that do not test on animals or sell products containing cruelty-derived ingredients.  In fact, Dowel said that the company does a lot of local work with wildlife.  And guess what?  Nature’s Organics helps sponsor organizations that treat koalas and wombats suffering from Chlamydia. 

The company has also given funds to the Sepilok Orangutan Rehabilitation Centre in Borneo, enabling them to employ a resident veterinarian.  With these funds, the Sepilok Orangutan Rehabilitation Centre in Borneo can continue to care for endangered orangutans, whose habitats in Indonesia are threatened by deforestation from palm oil plantations, mining, and poaching.  Nature’s Organics constantly investigates and researches where their materials come from; since the company uses palm oil, an increasingly popular ingredient, they ensure to source their palm oil from places like Malaysia that do not support deforestation.  “Because we use some palm oil, or coconut-based chemicals, it’s important that, wherever these materials are sourced from, we’re not encroaching on habitats and wildlife, and the orangutans are in an area where there’s some concern,” Dowel explained further.  “So we try to be responsible in solving problems that are there [and] don’t accept chemical companies supplying materials to us without having a consciousness about where they come from.”  Nature’s Organics’ commitment to the environment sets the standard for new companies emerging in the green age.

Nature’s Organics offers a huge range of products made with materials that come from renewable resources.  Their hair care, skin care, household cleaning, laundry, and bath and shower products are sold at many Australian and international supermarket chains, including Aldi.  Even though manufacturing costs may be expensive, Nature’s Organics always works to produce top quality items with about 25 percent less chemical substances.  “We manufacture (using) a synergistic concept where we optimize the chemicals’ performances, and we use a lot less chemicals than would [be used] normally, but still our products perform equally as well as any other brand,” Dowel said.  The fact that Nature’s Organics’ products are so safe for the environment is what makes them extremely unique, giving them a competitive business advantage.  Dowel talked about the severe droughts Australia has suffered, and said that unlike most international brands, Nature’s Organics’ products help water-conservation efforts when used on gardens.  Dowel said that his favorite product, however, is the hair care line.  “The whole [line] is derived from vegetables, [and] there’s no petroleum,” he said.  Because the products are made with natural ingredients, they work with the environment, not against it.

It is truly amazing that a business this innovative and unique grew out of a simple philosophy which Dowel carried his entire life:  “What you eat is what you are, and what you will become.”  With this in mind, Nature’s Organics proves that it is possible to make a successful business out of natural sources.  “Nature knows best.  We can’t do things contrary to what nature intends,” Dowel said.  “If we don’t eat the right food, we get sick.  If we don’t do the right things on the planet, the planet gets sick.  So it’s just about determining what works best with nature.”

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