“At the end of the day, if you don’t code correctly you’re not going to get reimbursed,” says MedeTrac CEO Jacqueline Cohen. MedeTrac’s extensive website offers medical and dental coding and billing references, as well as nursing and pharmacological guides.
Cohen thinks medical coding reference books are inured to the threat of digital publishing, if only due to sheer intimidation. For example, the ICD-9, the American Medical Association’s diagnosis codebook, weighs seven pounds and requires a sophisticated understanding to navigate. “People think that anyone can do it, but they can’t,” Cohen says of medical coders, whom she admires. “There are so many different variables.”
After building client loyalty for a decade, MedeTrac is not afraid of online sellers preying on their business. “[On Amazon] there is no one to go to if you have a question about what to do. We will always research and get back to the client with the correct answer.”
And in an industry where accuracy saves not just dollars but lives, MedeTrac has proven its mettle by retaining an impressive list of clients. Cohen’s lean, efficient firm distributes materials from over a dozen major publishers, including the AMA, ADA, AHA, Ingenix/OPTUM Insight, Lippencott Wolters, Kluwer and Cengage Learning.
“We work hard. In a small business, you don’t have time off,” Cohen says of MedeTrac’s success. “We always answer the phone.”
For more information please visit: http://www.medetrac.com
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