However, according to Mr. Heine, a certified business coach and sales trainer, “A downturn is when the biggest shifts in market share tend to take place. Those who do still want to take some risk, who want to step out, tend to do really well when the economy turns around, and those that were overly cautious tend to go away.”
Everyone in business needs an advisor to whom he or she can turn for advice, ideally someone who is trained in all aspects of running a business and who does not operate on some personal agenda. “I’m completely objective,” says Mr. Heine, who explains that his sole goal as a business coach “is that you are completely successful in running your business.”
According to the Professional Business Coaches Alliance (PBCA, www.pbca.biz), a business coach can help a business owner reach more potential customers, and convert a higher percentage of them into actual customers. A coach also will teach the small business owner to service customers better, to encourage repeat business; to hire, train and motivate staff better; to become a better manager, better manage finances, and more.
Mr. Heine, a member of the 100-member PBCA , holds an MBA from Harvard, and has been a management consultant, and an internal consultant with Coca-Cola and Textron. He is so confident of the benefits of business coaching that he has his own business coach, a benefit of PBCA membership.
Some of his clients are doing “incredibly well” despite the current economic climate, Mr. Heine says, “because some of their competitors are sitting on their thumbs, afraid to move, and they’re just taking over. And they’re expanding and they’re advertising and they’re doing all the right things, and their businesses are growing, and meanwhile their competitors are shrinking.”
He also observes that many talented individuals downsized out of jobs in recent years have launched small businesses, even though they may lack experience in some aspects of running a company. That’s where Mr. Heine comes in, to assist them in filling in the blanks; “I’m helping them figure that out.”
For more information, please visit: www.theprofessionalbusinesscoaches.com/
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