Enter Erica Waasdorp, president of the Massachusetts-based firm, A Direct Solution, providing direct fundraising efforts and marketing services for a wide range of nonprofit clients. In 2003, Waasdorp, a self-described “Philanthropyholic,” founded the firm after 20 years of direct nonprofit marketing experience, including seven years with the International Fund for Animal Welfare.
A Direct Solution specializes in conducting many different types of fundraising campaigns, including monthly giving, annual fund appeals, membership drives, major and planned gift-giving and international efforts.
Despite the growth of Internet marketing, Waasdorp still finds much of her success through a more old-fashioned approach. She says she is embracing technological advances such as Constant Contact and LinkedIn, but that in many cases, old-fashioned direct mail is still the best way to reach potential donors for her clients.
A Direct Solution helped one Boston-based advocacy organization use a direct mail campaign targeting those donors most likely to give a repeat donation. In a short period of time, the nonprofit saw donations increase by nearly 10 percent, a 4 to 1 return of its investment, according to A Direct Solution.
“What you see is that direct mail still works really, really well,” Erica Waasdorp said. “Facebook and email might work for some of the younger donors, but a lot of the older donors are still very responsive to direct mail.”
For more information, please visit: www.adirectsolution.com
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