The Suit Magazine

After 22 years of research, Robert Jerus knows why some businesses succeed and others fail—it goes beyond the basic requirements like talent, ambition and access to capital. The former college professor and his wife launched Success Dynamics International in 2005 to share what they’ve learned about the secrets of success.

"We’ve developed some of the strongest materials to enable an organization to diagnose exactly where they are, and then we’ve got a very integrative package to take them from where they are to where they want to be,” explained Jerus. “And that’s unlike anything else that I’m familiar with in the market.”

Their experience has shown that communication is of utmost importance. “Organizations repeatedly cite that they have inadequate communications at all levels,” said Jerus. “But if you improve communications, productivity can go up 20 to 60 percent.”

So what are some of the biggest communication problems facing many companies today? Jerus points to age differences, noting that there are an unprecedented five generations within the workforce today. Each prefers different modes of communication, from letters to conference calls to texting. With all these different modes, ‘getting the message’ is more complicated than ever. “One major problem is the illusion that communication has actually occurred,” explained Jerus. “People believe they’ve been thoroughly understood without checking or confirming. That doesn’t work anymore!”

The Success Dynamics team imparts these lessons through seminars, speeches, counseling, consulting and more. They’ve worked with some big clients all over the world, enhancing business practices at companies like 3M, Valspar and the American Red Cross. Jerus also has a passion for helping innovative, up-and-companies get ahead of the game. “To me, it’s fun to see these young entrepreneurs get excited about the potential their organizations can have,” he said.

For more information, please visit: www.success-dynamics.org

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