Dr. Michelle Reina has some insights as to what went wrong, but she’s not pointing fingers. “The Murdoch situation was an example of very flagrant behavior that can break trust,” she said. “But it’s not just the people we read about in the paper! Everyone participates in these minor offenses. And the accumulated impact of these subtle betrayals is too great to be ignored.”
Decades of experience have taught Michelle and her husband, Dr. Dennis Reina, that a foundation of trust and healthy communication is essential to business success. They are founders of the Reina Trust Building Institute, a consulting firm that helps companies improve their cultures to promote engagement, accountability and profitability.
“Trust building is not easy work, said Michelle. “We are asking leaders to wake up. We are asking them to pay attention to their relationships.” Though it is so often underestimated, the Reinas know that a solid foundation of trust in the workplace is necessary to drive business results. Such was the case for a floundering global manufacturing plant that the Reinas helped go from being the lowest to the highest performing plant in safety, quality, and productivity out of 13 factories nationwide.
No two cases are the same, but Dennis and Michelle begin with an in-depth protocol. “First, we do a very comprehensive assessment to provide a deep diagnosis of the behavioral patterns within the organization, pinpointing where trust is high, where it’s vulnerable, and what key actions leaders need to take,” said Michelle. Then, working in partnership with their clients, the Reinas create a solution that is targeted, practical, and measurable. “It’s a very customized approach,” said Dennis. “We don’t do anything off-the-shelf.” Finally, they take the time to train company leaders at all levels, transferring their expertise to the organization so that trust can grow with sustainability.
The process works, and word gets around. The Reinas support Fortune 500 companies, including American Express, Boeing, Ben & Jerry’s and Astra Zeneca. “Business continues to grow,” said Michelle. “Clients come to us. They appreciate that we’ve done the research, but we’ve also worked with over 200 organizations so we have a concrete, measurable approach. We also strive to live our work. We know our clients and we build relationships.”
In other words, Reina Trust Building Institute is a business that practices what it preaches. Clients can depend on measurable results, and learn how to practice trust building behaviors as a way of doing business. “When there are trust issues within a company,” explained Michelle, “we acknowledge what’s happening and we give a voice to it. That resonates for people; they have an ‘aha’ experience. They say, ‘Oh, that’s it, that’s it, that’s it!’”
That is exactly how a senior vice president of a national financial services company felt. “I used to think that trust building was the soft stuff,” he said. “I now realize it is the hard stuff that makes organizations work and produces bottom line results.”
For more information, please visit: www.reinatrustbuilding.com
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