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Jeff Well knows the power of flight. During his time as an Air Force pilot and instructor, Well saw just how far a pair of metal wings could take you. “I got to see the pyramids and the Red Sea and the Sphinx,” he said. “I became acquainted with the culture and the people. It was such a drastic change of life from the U.S.”

It’s no surprise that Well is still up in the air on a daily basis. He’s the owner of Rite Bros. Aviation, serving the Pacific Northwest. “Our main revenue stream is on-demand charter,” he said. “Most of our customers for that are professionals who need to go places. Just think of us as a taxi, but by air.”

The company also offers flight instruction, scenic tours and maintenance for other airlines. Well is determined to keep his company viable for his employees, and his method is diversification. “I make sure I have lots of options with the revenue stream to be flexible,” he said.

At the heart of all the hard work is a real commitment to clients. “We’re an on-demand service,” Well explained. “So we’re never closed; we can never plan for a day off. I can get an emergency phone call at any time, day or night.” Regardless of the hour, he assures distraught clients he'll meet them at the airport and fly them to their destination.

The economy has presented many challenges for Rite Bros., as did the 9/11 attacks when the government shut small aviation down for weeks. So Well has developed a no-nonsense approach to setbacks: "Just work harder, work longer and go without. I couldn’t be in this business if I wasn’t an optimist. You gotta keep forging ahead."

For more information please visit: www.ritebros.com
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