The Suit Magazine

When starting a business, neither talent nor passion alone is enough to create a success. An entrepreneur must have both the skills to do the job and a genuine dedication to success. These attributes together can lead to lasting profits.

“Around the time I started my business, everybody wanted to be an entrepreneur. So everybody was starting businesses. It was kind of the cool, hip thing to do,” said Michelle Kunz, owner of PEL Coaching, a corporate coaching and training business. “I think it's important that we have entrepreneurs, but I think it's also equally important, maybe even more important, that we have thoughtful entrepreneurship.”

Kunz believes that an entrepreneur should have a strategy in place before starting a business. “Personal passion and desire is really easy. Where the need is in the market and how that matches up with your passion is not always so easy and clear,” she said. “It's easy for coaches to coach people around the passion and the desire. But when it comes to strategy and commitment, that's where it gets really tough.”

In her executive coaching sessions, Kunz stresses the need for business leaders to provide transparency. “There are times when we intended something when we said it, but now things have changed. We didn't always have control over the change. And I think it's really important, at that point of change, to be completely transparent about what is happening at that time. That's what maintains our ability to be credible and maintains our ability to inspire,” she said.

For more information please visit: www.pelcoaching.com

< Prev		Next >