The Suit Magazine

Corporate gift-giving is important for employee satisfaction, and for building relationships with clients. The challenge is coming up with the right gifts to suit a wide variety of recipients. It comes down to that one impossible question: which gift would each person like? 

Since 1954, Certif-A-Gift has been helping businesses to motivate employees with meaningful gifts. CEO Trish Duh is a second-generation partner in this family-founded business. "My father had received a gift he couldn't use, which lead to him inventing the pick-a-gift idea for businesses. It was an innovative concept then, and is embraced with the same level of enthusiasm today,” Duh says. Since Certif-A-Gift’s early days with paper catalogs and mail-in cards, she has watched the gift redemption process adapt to new technologies. "People still love to choose their own gift—now they just happen to make their selection online.” 

As the U.S. market recovers from the recession and employment is once again on the upswing, unappreciated workers are likely to flee to new employers who recognize their talent. “Employee engagement is more relevant than ever to business executives," she said. "With the economic downturn, employees are performing the workload of two people, and companies need a way to show their appreciation for that effort," said Duh.

Certif-A-Gift has grown to cater to a range of scenarios, including employee anniversary gifts, thank you gifts and holiday gifts. Their Gift of Choice program places the power of choice in employees’ hands.  Using both online and printed gift catalogs, recipients can select from hundreds of brand name items matching their individual preferences. “Our customers tell us that they no longer fret over what employee gift to get,” said Duh. “They simply leave it in the hands of their employees to pick the exact gift that is meaningful to them.

www.certif-a-gift.com

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