Pitsel & Associates, located in Calgary, Alberta, primarily serves management personnel. Their task: to help business owners and managers create healthy, productive workplaces. “My presentations are unique. Practical things regarding training in different areas, instruments. I customize the presentation, and I use a lot of humor,” Pitsel said in her interview with The Suit Magazine.
“80 percent of my work is in Calgary, with 60 percent of that in the oil and gas sector. I do a lot of work with the government, in the areas of police and fire departments and EMS,” she said. “An oil company’s major outlay is not staff. Their main costs are drilling activities and technology, but now with tightening belts, deciding whether to layoff or stop hiring becomes important.
Pitsel didn't start out as a training consultant. “My first career was teaching, but I had a conflict with the superintendent, and so I went back for a Ph.D. in counseling psychology. I worked as a training manager for the government, and then as a training consultant for the oil and gas industry. I started as a sole practitioner in 1982,” she said. “There wasn’t a day when I didn’t want to go to work – do what you love and money will follow.”
She hasn't entirely given up on teaching, though – in fact, Pitsel was awarded the Outstanding Instructor Award in Continuing Education from the University of Calgary five years in a row. She also does public speaking.. “My best marketing tools are breakfast or lunch presentations, which I frequently do at no charge for non-profit organizations: “I haven’t done cold-calling in 20 years.”
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