The Suit Magazine

Over the years, he had envisioned the technological evolution hitting the news market. He acknowledged that many journalism schools had predicted the slow demise in the rough and tumble print industry. The ink in the print media was beginning to dry up, virtually being replaced by the Internet boon. “It’s part of the technological evolution. Hard copy newspaper and evolution of newspapers,” Buchanan vividly explained during an interview with The Suit Magazine. “Slowly, little by little the newspaper industry has turned to the electronic media.”

For example, Buchanan said, “The Philadelphia Enquirer had taken a hard economic blow, and it was rumored that it might close. That’s a sad reality in the United States,” he added. “That strikes at the heart of our First Amendment Rights and our Freedom of Speech.”

He contends that newspapers are a vital source in a thriving Democracy. They keep society honest.  In the 1920s, investigative reporters were called “Muckrakers, and they often served as the watchdogs, keeping politicians clean from corruption. We are dedicated to the proposition that all news is not created equally. Newspapers continue to be the bulwark of credentialed journalism in the world,” Buchanan said. “Blogs and many other news outlets may be interesting, but newspapers are the most accurate, thorough, and complete news sources available.”       

Today, he remains resolute in the newspaper market place. “We service 14 states in the Midwest,” he said. “We also work with all the newspapers in Missouri. And we work with many press association.”

Buchanan still believes that newspapers are a vital component in the American Democracy. He said many people “depend on newspaper information for planning, decision-making, or analyzing the consequences of public policy.”

According to Buchanan, information experts believe that newspapers today still serve as the “most accurate and comprehensive resource for gathering data and gauging public opinion.” He believes that the there is a difference between Goggle news and newspapers, adding, “In an era when misinformation has become increasingly important---there is no substitute for newspapers.”

In 1995, Buchanan formed Newz Group.  He also began monitoring print-based media when he acquired the Arkansas Newspaper Clipping Service, which had been in operation since the mid 1930's. “Not much had changed since then, they still used scissors and paste as the principle technological tools,” he said. “Newz Group recognized that, with the application of electronic technologies, efficiencies might be created.  Also, we realized that geographic expansion might create market leverage, if other newspaper monitoring services could be acquired.”

Over the following years, Newz Group established affiliations with 13 additional state press associations, largely in the Midwest, and integrated new technologies to streamline the extraction and delivery of articles.  Complete statewide legal and public notices for eight states are posted on web sites powered by Newz Group. The company has been a pioneer in the industry. They developed innovative content reuse agreements with their clients.

Newz Group adheres to three guiding principles, which Buchanan calls: “The three ‘I's,’---Integrity, Initiative and Innovation, which govern the actions of each individual in the company,” he said.  “Whenever you interface with Newz Group, you can expect all relations to be characterized by these three traits.”

The company currently monitors over 40% of all newspapers published within the United States.  He said, “Our electronic delivery method makes managing your newspaper coverage quick and easy!”
His company ultimately formulated the Clipz Clerk which helps make managing your coverage easy. “Rather than waiting until the end of the month to study readership, equivalent ad rates, and circulation numbers, you have all that information instantly with the click of a mouse,” he added.

He said the Clipz Management Report offers a comprehensive monthly breakdown of important information, relevant to articles, which fulfills all of your monitoring needs. Newz Group can store all of your relevant news digitally.  He said, “all your clippings are in a text-searchable PDF file format and are saved on a CD-Rom for ease of retrieval.”

 “Through our partnership with Idea Works, Newz Group now offers in depth analysis of your news coverage,” Buchanan said. “These analytics are customizable to any need.  This high capacity text analysis gives qualitative feedback on your news coverage.” 
Newz Group offers a full range of journalistic services in an efficient and cost-effective way.  Buchanan has grown with the technology of our time, combining and streamlining diverse newspaper functions so that we can have access to the explosion of information happening today.
 

< Prev		Next >