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You are here: Business Finance Marketing with Heart in the Heartland
Marketing a business is one of the greatest hurdles for any small-to-midsize company. Even an exceptional product will not sell if consumers don't know where to find it. For Larry Foster, owner of Foster Financial Services, being a successful businessman goes hand-in-hand with the satisfaction of helping his hometown community.

Decatur, IL is Foster's hometown, and he is proud of being a son of America's Heartland. Elected to the Decatur city council four times, he is an active member and has served on the boards of several charitable organizations, including the Salvation Army, the Red Cross and the Rotary Club. “I enjoy helping in the community, and because of that, almost anybody that I come in contact with, already knows me before I get there,” Foster said.  As Chairman for the Salvation Army capital fund drive, for example, he raised $5 mil1ion dollars in a fraction of the allotted time, enabling Decatur to build a beautiful new homeless shelter.

Founded in 1977, Foster Financial Services provides a myriad of insurance products and financial products, including services to individuals, as well as to businesses and their employees. With a commitment to integrity, their mission is to listen intensely, and then ask the right questions.  Financial advice and planning, insurance work to provide liquidity, disability income coverage, insuring human life values, and retirement plans are at the heart of Foster Financial. Mass Mutual is the flagship company out of several used by Foster Financial.  Currently, gifting has risen in importance because of potential changes at the end of 2012 in the laws regarding estate taxes. Foster's clients are business owners, professionals, and affluent retirees. He also handles agricultural-related businesses, including the world's largest John Deere, fertilizer companies and, unlikely as it may seem, the lucrative business of grinding up corn cobs.

“I attend every political fundraiser and all the charitable, black tie events,” said Foster. His marketing efforts are low-key, and focus on knowing almost everyone in town.

“This is at the heart of what I want to be doing,” Foster said. “We keep providing the services. And people keep seeking them out.”

For more information, please visit: www.fosterfinancial.cc

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