The Suit Magazine

In trying economic times, Traders Network is a valuable asset.

Stock market fluctuations can be hard to predict, but investing doesn’t have to be a guessing game if you’ve got the right guidance. John Crane’s futures trading brokerage firm, Traders Network, provides the tools for investment traders to navigate the ups and downs of the market.

“Basically our business is to provide the best brokerage services and educational services available,” said Crane. “Not only are we a brokerage firm, we’re also an educational firm; we try to educate our customers to provide them the best kind of trading strategy. Most brokerage firms don’t do that.”

To begin the process, Traders Network uses its very own online training programs introduce their clients to the best trading practices. “We were one of the very first ones that did trade-simulated software,” said Crane.

And the education doesn’t stop there. “We give webinars using real-time markets to show clients what we’re doing,” explained Crane. “I give a live webinar once a week, and I just go through everything living using real markets, and I give them projections for the next few days. Then, we give them access to our advisory service where we update them daily on new trade recommendations, and we keep them aware during the day of what’s going on.”

Crane co-founded Traders Network in 1987 with Joseph Kellogg after a successful career in commodity futures and the agriculture finance. He is the bestselling author of three books on investing, and has written articles for Barrons, Investor’s Business Daily, the Wall Street Journal and more. He is also a member and former president of the National Introducing Brokers Association. As president and CEO of Traders Network, he bases his work on an action/reaction-themed market swing theory, which insists that futures trading is a matter of perfect timing.

“The trading program looks at each market individually, and it has a market-timing intelligence that it determines the volatility. It determines how much risk you should take to reach your profit objective,” said Crane.

When the time comes to take that calculated risk, Trader’s Network uses technology to deliver results. “Probably the most successful thing we’ve done is designing our trading programs over the last 20 years,” said Crane. “They’re computerized and they’re auto-traded. So people can sign up can pick the markets they want traded, and the computer automatically trades the signals for them. Clients can just sit back.”

Thanks to Crane and his company, investors have access to a dependable resource as they weather tough times. With all of his experience in the field, Crane is confident about the future of his business. “Most of our customers come to us from other brokerage firms where they’ve tried their own strategy and it’s failed, or they do not have the discipline to follow a good marketing and trading plan,” he said. “So they come to us because we provide the trading program that’s been working for years, and we provide the discipline for them.”

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